Driving high-intent signups and deposits with CPI-led user acquisition

The Client

Caliente Mexico is a leading sports betting and gaming platform in Mexico.

Objective

Caliente aimed to scale qualified user acquisition while maintaining strict downstream conversion quality.

Challenge

Operating in Mexico’s highly competitive and regulated iGaming market, Caliente faced the challenge of ensuring CPI-led acquisition translated into real business outcomes.

Solution

• Delivering traffic from high-intent, non-incentivized sources
• Monitoring install-to-signup and signup-to-deposit conversion rates
• Filtering low-quality sources
• Maintaining tight pacing for stable delivery

Results

• 10%+ install-to-signup conversion
• 40% signup-to-deposit conversion
• iOS & AOS Stable scale across