

Branding|Partner - Muthoot Fincorp
Driving measurable brand awareness through completed-view video campaigns
The Client
Muthoot Fincorp is one of India’s largest and most trusted financial services brands.
Objective
Build sustained brand awareness and trust with full message completion.
Strategy
- CPCV-led in-app video strategy
- Premium, brand-safe app environments
- Third-party verification
Results (IAS-Verified)
- Sub-$0.01 CPCV
- 90%+ viewability
- ~54% video completion rate
Recent Case Studies
Acquiring high-intent crypto users optimized for ROAS
Driving higher reorder frequency through smart user re-targeting
Driving premium brand visibility on iOS with CPCV-led campaign