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Branding|Partner - Muthoot Fincorp

Driving measurable brand awareness through completed-view video campaigns

The Client

Muthoot Fincorp is one of India’s largest and most trusted financial services brands.

Objective

Build sustained brand awareness and trust with full message completion.

Strategy

  • CPCV-led in-app video strategy
  • Premium, brand-safe app environments
  • Third-party verification

Results (IAS-Verified)

  • Sub-$0.01 CPCV
  • 90%+ viewability
  • ~54% video completion rate

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