Radian Unveils Next-Gen AI Re-Engagement Engines to Supercharge Retention

In the modern mobile economy, winning the install is only half the battle. As user acquisition costs climb, the true winners of 2026 are the brands that can successfully reactivate the "silent majority" of their user base. Today, Radian is proud to announce the wide release of our Neural Re-Activation Models, a state-of-the-art AI suite designed to turn dormant users into high-value customers.

Early performance audits across our global partner network are already yielding transformative results: advertisers are seeing a 15% spike in Return on Ad Spend (ROAS) and a 12% reduction in Cost Per Acquisition (CPA). These models aren't just incremental updates they represent a fundamental shift in how AI identifies and pursues lapsed user intent.

Why Re-Engagement is the New Growth Engine

The math behind app growth has shifted. While many marketers still prioritize top-of-funnel acquisition, re-activation is now scaling 10x faster than traditional UA. It’s no secret why: reclaiming a lapsed user is often 5x more cost-efficient than finding a new one.

However, the industry faces a staggering retention cliff:

• The 72-Hour Rule: Nearly 77% of users stop interacting with an app within three days of the initial download.
• The Churn Reality: Categories like Finance, Lifestyle, and Entertainment see 30-day uninstall rates hovering near 50-60%.

On the Radian platform, we’ve found that a successfully re-engaged user delivers 3x the Average Revenue Per User (ARPU) compared to a fresh install. By focusing on users who already understand your value proposition but simply need a nudge, you aren't just buying traffic—you're securing high-margin loyalty.

Inside the Tech: Smarter, Faster, More Flexible

Our new models utilize a Neural Feedback Loop that processes deep-funnel data points more efficiently than ever before. Key pillars of this update include:

• Accelerated Maturity: Our models bypass the traditional "learning phase" lag, reaching peak optimization in record time.
• Intent-Based Precision: Instead of generic retargeting, our AI distinguishes between a user who forgot the app and a user ready to convert, prioritizing the latter with surgical accuracy.
• Full-Spectrum Objectives: Whether your goal is a simple app open, a mid-funnel registration, or a high-value purchase, the models adapt their bidding logic to your specific KPI.

Full-Funnel Mastery: A Unified Growth Strategy

Radian’s philosophy is built on the "Single View" approach. By managing User Acquisition (UA) and Re-Engagement on a unified platform, marketers eliminate data silos and prevent overspending on users who are already in the funnel. This holistic approach allows our AI to orchestrate a user's journey from the first click to their tenth purchase.

The Full-Funnel Impact:

• Re-Awakening: Driving dormant users back into the active ecosystem.
• Activation: Encouraging that critical second or third session that builds a habit.
• Monetization: Triggering upsells, subscription renewals, and high-LTV transactions.

The real-world impact is clear. One of our partner trading platforms recently slashed its CPA for first-time deposits by 50%, while a major gaming studio saw their ROAS climb by 4x after integrating our re-activation logic into their daily spend.

How Radian Can Help

The most successful apps of 2026 treat re-engagement not as a secondary tactic, but as the core of their monetization strategy. At Radian, we provide the AI infrastructure to ensure you never lose a high-value user to the "churn void" again.