How to retarget iOS users in the post-ATT world? Nearly two years have passed since Apple introduced iOS 14.5, which altered the way iOS app marketers could acquire and target new users on iOS devices. Despite the removal of IDFA by Apple, it remains possible to run successful mobile programmatic retargeting campaigns to retarget high-value iOS users. In this article,...

If you want to boost your conversions, you need to invest more. Typically, the first step in increasing conversions is to target site visitors and existing customers, but this approach is limited by the amount of traffic and customers you have. Once you filter out those who didn’t opt in and those you’ve already contacted, the number of people you...

As we step into 2023, new trends emerge in the mobile advertising landscape. If you’re wondering how mobile marketers will allocate their ad budgets this year, stay updated with the latest and greatest trends. This will help you make informed decisions and optimize your own ad spend. Before we dive into the latest mobile ad spending trends, it’s important to...