If you want to boost your conversions, you need to invest more. Typically, the first step in increasing conversions is to target site visitors and existing customers, but this approach is limited by the amount of traffic and customers you have. Once you filter out those who didn’t opt in and those you’ve already contacted, the number of people you can engage with dwindles quickly. However, it’s not always intuitive, but one effective way to increase conversions is to focus on acquisition campaigns instead of conversions. By doing so, you can create a steady flow of prospects and increase your conversion opportunities.
To make this strategy effective, you need to use a solution that not only attracts anyone to your business but also brings in consumers with a high intent to purchase. Radian’s AI-based audience modeling technology identifies in-market shoppers who are well-suited for your business and are likely to engage with you based on insights from millions of shoppers and
billions of dollars of transactions. It goes beyond demographics, likes, or searches to understand shopper behavior and intent.
This AI technology engages both new prospects and existing users at the most opportune times, allowing you to continuously acquire and retain your best users without any extra effort on your part. It helps you win new users who become high-value users quickly and inform larger and better acquisition audiences, while machine learning maximizes returns without overburdening your team.
From video and native to playable, Radian’s performance roots ensure efficient acquisition and retention while proving the value of every dollar spent. Connect with our team to suggest uplift for your apps.
